Leveraging BLE beacon technology and innovative data mining techniques, we helped develop the framework for a new proximity marketing system. Using an advanced analytics suite, this system was able to successfully identify and engage consumers based on likelihood-of-conversion and other critical metrics.
Seraro also consulted on developing a campaign creation interface for relevant stakeholders via the client’s IOT platform, complete with analytics, optimization, and response-monitoring modules. This enabled end-users to deliver an enhanced customer experience that simultaneously utilized both digital and direct marketing tactics.